Welcome to 2026 – The Year Ahead at Draft & Co

by Sheree Pratt

We know it’s nearly the end of January, and while most people have packed away their Christmas trees, we’re only just catching our breath! The start of the year has been full throttle here at Draft & Co, with school holidays in full swing and the countdown to Tamworth officially on.

It’s been a busy, exciting, and emotional start to the year — one that’s already reminding us how grateful we are to do what we do.

A Tough Start for Many

As we welcome 2026, we also want to acknowledge that it hasn’t been an easy one for many Australians. Our thoughts are with those in Far North and Central Queensland impacted by flooding, and the communities in Victoria affected by fires. These events have hit hard, and we’re thinking of everyone navigating the aftermath.

If you’re in an area affected, please don’t hesitate to reach out for help, in no shape or form is it weak to ask for help.

Tamworth Nutrien Sale 2026 – We’re On Our Way

We’re proud to be returning to the iconic Nutrien Classic Sale & Campdraft, running from 29 January to 8 February 2026 at AELEC in Tamworth, NSW. It’s one of our favourite events of the year and a chance to meet so many of you in person.

To give the event our full attention (and make sure we bring the best of our range with us), our online store will be temporarily closed during the sale. All orders will resume once we’re back home in Julia Creek.

First Look at Our 2026 Collection

Those heading to Tamworth will be the first to see our brand-new 2026 collection, which blends the practicality you love with some exciting new twists. From fresh colourways to easy-wear silhouettes, we’re building on our roots with a collection that reflects the real lives of the women (and men) who wear Draft & Co.

We’re also so excited to share that this campaign was brought to life in collaboration with the incredibly talented Bella Gale Collective. From styling and direction to capturing the final shot, Bella’s creative eye has helped elevate this collection beyond anything we’ve done before — and we truly could not recommend her more highly.

Keep an eye out — we’ll be sharing the final campaign very soon!

What’s Ahead in 2026

As we settle into another year, our focus remains on creating thoughtful, Australian-made garments that suit the real world — whether that’s dusty rodeo grounds, long road trips, or relaxed weekends at home.

This year, you can expect:

  • Fresh new pieces for both women and men

  • Small-batch drops and exclusive pop-up launches

  • Creative campaigns and collaborations with regional talent

  • And plenty more stories from the paddock, the shed, the arena, and beyond

Thank you for continuing to support us — whether it’s online, at a pop-up, or simply by sharing a kind word about the brand. We’re here for another big year, and we can’t wait to share it with you.

Warmly,
The Draft & Co Team

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